Marketing Effectiveness — focus on growth and profitability
Marketing effectiveness is knowing your product, your customers, and what will best get them together.

Understanding and managing the relationships between customers, products and delivery channels leads to market success. We help our clients determine marketing needs and tactics so that their businesses can grow and become more profitable.

Sometimes it is a matter of improving what is in place in terms of marketing. Other times, a complete overhaul of marketing strategies is required. When asked, we can serve as interim marketing executive to help a client move through a transition period and find the right staffing for its needs. But mostly, we help our clients use their marketing resources more effectively and efficiently.

We break down the marketing effectiveness process by seeking answers to key questions.

Do You Know Your Competition and their Pricing?
We help our clients discover the strengths and weakness of their competitors with the expectation of improving market share. Key to success is developing effective pricing strategies that take into account what the competition is doing and implementing plans that have the ultimate effect of increasing revenue.

Are You Managing Your Customer Database Effectively?
Today’s businesses rely more than ever on efficient and up-to-date customer databases. We help our clients identify database problems and streamline their customer bases to produce the most sales with the least expenditure. Customer relationship management systems are also key in today’s businesses, and we help make sure that the most is made of management capabilities in this area as well.

Is Customer Satisfaction Optimized?
We help our clients focus on customer relationship skills and strategies to obtain more customers and maintain long-term relationships. Part of that process is an evaluation of customer service and call/contact center operations. It is essential that customer needs be honestly identified, and that fulfillment of those needs be incorporated into the overall marketing strategy.

Are Your Sales and Delivery Channels Functioning at Peak?
We work with our clients to evaluate delivery channels to make sure that they are operating such that customer satisfaction and service is being optimally met. We look at the sales force and its tactics to determine effectiveness and cost-containment measures that might improve revenue.